Swot Analysis Dove, Unilever

SWOT analysis for Dove, Quarter 1 2009 Strengths 1. Women regard corpse c are as essential. 2. Competitive Prices 3. Brand committal 4. Brand wisdom and widespread statistical distribution 5. Wide rake of crossroads that finish appeal to every last(predicate) ages. 6. tonic innovations in technology put in products to lay down added-value 7. branch in cascade products 8. Scope for incisionation – hands, face, body. 9. adequate to encourage consumer to tint and look their best. 10. Fits into daily routine for throw to shoot forher conduct benefits 11. Gifting Occasions Weaknesses 1. Potential for buttnibalisation 2. High level of competition. 3. Product claims can be confusing 4. High levels of expensive advertising inevitable and maintained. 5. prejudicious publicity – use of chemicals, animal testing. 6. Widespread distribution and snitch loyalty means that market gr owth is difficult. 7. useable product that can struggle to inspire real interest. 8. approximately consumers are let down on performance. 9. High be to en rise new products. 10. Some products are seen as a leniency product not essential use. 11. Special offers foresee robust on growth 12. Busier lifestyles mean less worn-out(a) on cleanse products 13. Soap bars suffer from age image Opportunities 1.

Investments in shower products/sports products. 2. goat markets not but capitalised – teens 3. Price promotions (buy one get one free) 4. Innovate in tec hnology enhancements 5. Eco-friendly ma! rket segment/natural products 6. Target post-natal products 7. Target teen specific concerns (medicated flake off opportunities) 8. Encourage well-grounded lifestyles Threats 1. Decline in Bath products. 2. New launch of other brands with similar products 3. Recent recession (less available income) 4. More willingness to try new brands for shower products. 5. Environmental awareness 6. banish promotional material 7. Consumer allergies...If you want to get a full essay, order it on our website: BestEssayCheap.com

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